Evaluation 2

From looking at the front cover for ‘Indie’ magazine, ‘Belle Melodie’, it is evident that the magazine is full of exciting, fresh ideas and articles to read. The language used is formal to make it easily understandable by all readers and to encourage people to buy the magazine. The front cover is what the reader sees first when they look at the magazine and it has to make a good impression. By using Standard English in a formal style, the reader sees the magazine as being interesting, easily interpreted and sophisticated.

  My intended audience is late teens/ young adults who are interested in ‘indie’ music, meaning anything that isn’t so mainstream compared to other genres of music. Instead, it has a smaller fan base who are more interested in that style of music over other genres in the industry. The ‘Indie’ genre is about individuality and creating sounds that are new and original. The text is well suited to this audience and draws the reader in. The language and topics included show that the main audience for this magazine is females. For example, ‘fashion flaws’ is used and fashion is most commonly associated with women as this is the stereotype that suits. This alliteration is short, sharp and catchy. It catches the reader’s attention. The language used is also very engaging with the readers. The use of rhetorical questions and informative text makes the reader question themselves about it. ‘Going to a festival?’ This question is personal and pulls the reader in as they answer the question. This is also made very direct with the use of pronouns such as ‘you’ as it is a direct referral to the person reader it.

  As well as the persuasive techniques, the colours help the writing to stand out for the reader. Certain words stand out more than others which create a summary of the magazine as a whole. Words include ‘bigger, better, festival, chart, update, sound, now.’ This suggests to the reader that this a music magazine and contains the most up-to-date and recent information about music.

  Lastly, the main image has the most significant affect on the reader. This determines whether the reader will pick the magazine up or not. The model in the picture is making eye contact, this makes the magazine seems more appealing as they are engaging with you. The overall look of the model also gives the reader an outline as to what kind of music the magazine focuses on and what style there is. In this case, the model is dressed in a very simple manor but looks smart, sophisticated and determined with her facial expression. This is welcoming to readers.