o Clear layout: to make the article look sophisticated and presentable.
o Good quality picture/photos: not blurred or pixelated.
o Inviting: the front cover has to look ‘welcoming’ to the reader to encourage them to read on.
o Informative: has to include certain information such as term dates and upcoming events.
o A recognisable and unique magazine name.
o Continuous colour scheme: possibly matching the colours of the school uniform, unify.
o Readable: all text on the cover has to be easily noticeable and of a reasonable size.
o Suitability of text for age groups: relevant topics suiting all ages.
o Continuous theme.
o All content should be relevant to the main topic of the school/college.
o No blank spaces, as much information displayed as possible.
o Some humour to break up the information.
o Appeal to target audience.
o Fresh news/ information: keeps the readers engaged.
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